THE story began at about 12 to 15 thousand years ago – before the Neolithic Revolution. Early humans, predominantly hunter-gatherers at that time, gradually learned the benefits of working together beyond kinship – in shared communities that structurally distribute and organize foraged resources such as food. The increased affluence provided the time and space for some to inquire the old ways, improve ongoing methods, conceive new tools, and specialize. Fishing nets and harpoons were invented. Forest gardening took place. Then agriculture happened.

Human decisions have always been driven on needs, and we uniquely, instinctively, and perhaps most importantly, empathize with the needs of others, thus the organic desire to collaborate. 

For entrepreneurs today, this means revisiting the ingenuity of human collaboration, and collectively incentivizing business practices that embrace a true circular economy.